When we started this journey, we wanted a name that reflected not just our work, but our philosophy. After a lot of thought, we found the perfect fit in the Japanese word “Asobu”—which means “to play.”
Play is where curiosity meets creativity, and true innovation begins. In today’s fast-changing world, breakthroughs come from exploring, questioning the norm, and trying new ideas—not just from boardrooms.
At Asobu Lab, this spirit of play drives us. Whether helping organizations tackle challenges or equipping professionals to thrive in an AI-driven world, we believe one thing: Curiosity fuels innovation.
The LEGO® SERIOUS PLAY® method harnesses the synergy of two transformative learning theories: constructivism and constructionism.
Design Thinking is a powerful, user-centric approach to innovation and creating sustainable impact.
Future Thinking & Foresight is all about preparing for what's next. It follows five key stages: scanning for trends, forecasting developments...
Our future foresight and trend-mapping solutions illuminate the path forward, empowering your business to navigate change, craft proactive strategies, and seize emerging opportunities to stay ahead of the curve.
From vision to execution, we craft tailored strategic blueprints that guide every step of your growth journey, aligning resources with future goals for sustained growth and keeping your business on the cutting edge.
Our human-centered design and innovation strategies catalyze transformative change, elevate customer experiences, drive business resilience and unlock new opportunities for impactful growth.
